GSM Performance

We at GSM Performance are helping drivers find the right race-wear, bucket seats, racing harnesses & Motorsport safety equipment here at our 2500 sq/ft Midlands based showroom. We are basically specialists in all things to do with driver Safety. Over the years, we have been working with drivers to find the right safety products for their individual needs and requirements. We will ensure you will be sat comfortably and racing safe, by matching the right equipment to you.

Our range of products includes:

  • Bucket Seats – We are best known for our range of bucket seats from some of the best brands. We can even provide an seat testing service in-store so that you can get the right fit for your requirements.
  • Racing Harnesses – With over 60 of the world’s biggest brands, we have some of the very best from TRS and Takata through to Luke and Schroth
  • Performance Big Brakes – We have a dedicated range of brakes to keep you on the track and racing safe, from K-Sport through to HiSpec
  • In-Car Safety Equipment – We have everything from steering wheels, boss kits, in-car communication systems and fire extinguishers.
  • Race Suits & Race-Wear – With the best packages on the market, we can provide you with a wide range of race suits and race-wear online and in-store. You can even try on your outfit in-store.
  • Helmets & HANS Devices – From Stilo to Sparco, we have in-store dozens of helmets and HANS devices to try on & take away.
  • Roll Cages & Fitting Equipment – We can guide you to the right roll cage for your track day, MSA or FIA requirements.

We work closely with many key brands such as: Corbeau, Cobra, Sparco, OMP and Zamp to name just a few. And if you are looking for something more specific then you can always get in contact with us and we will try to source products we don’t list as part of our specialist services.

Please do not hesitate to get in contact with us for further information on any of our services or you can book an appointment to come down and see first hand what we can do for you – we would love to meet you!  Alternatively you can visit our social media pages to hear about our latest products, news and deals or you can watch one of our videos on YouTube.

Opening Hours


9am to 5pm


9am to 5pm


9am to 5pm


9am to 5pm


9am to 5pm


10am to 1pm



All visits are by appointment only